Our Process

Discovery

Behind every smart decision is a background of equally intelligent research. We start with cold, hard facts—then work together with clients to uncover the unique brand elements that will distinguish you from the rest.

Branding/Strategy

Thorough groundwork guides us into the thoughtful planning of your powerful image. Our “Brand Workshop” is as fun as it is insightful, and together helps us create the road map for our mutual success. 

A Harp exclusive, this is the time when playful brands develop their wit, green branding begins to grow, and sturdy brands lay the first bricks of their foundations.

Creative Development

Ideas take shape. Our team of creative minds brings strategy and concept to life, carefully crafting creative & thematics for a variety of vehicles that will deliver your identity to the world.

Implementation

Potential energy becomes kinetic, as our collective efforts are set into motion and your carefully-honed message begins to strike its targets.

Evaluation

Every action has an equal and opposite reaction. We carefully track, measure and learn from these results to assess the fruits of our labor—constantly refining toward a more targeted, hard-hitting message that maximizes every marketing dollar.