Discovery, Brand Workshop, Creative Process, Implementation, Usage & Trading
Brand Workshop
Measurable Results
Our Brand WorkshopSM is a Harp exclusive; and one of the strongest components of our unique identity. This workshop is an insightful and productive beginning to our agency/client relationship, and each session includes the following:
Discovery—getting to know the in's and out's of your company, business, spirit, and unique qualities
Brand Workshop—Brand development begins with an agency/client team exercise to identify "what it means" attributes of the brand
Creative Process—brand statement, value proposition, and campaign thematics are developed
Implementation—applying new thematics to campaign requirements
Usage & Trading—building archive/library of tools & resources and evaluation for further developments